Applied AI & Data Science | MBA | B.Sc. IT
Siddh Shah
Bridging the Gap Between Analytics and Executive Strategy.
Business Minded. Data Driven. Result Focused.
// about me
Know Who I Am
Years Experience
Projects Done
Certifications
I'm Siddh Shah, a graduate with a BSc in Information Technology (University of Mumbai) and an MBA from Middlesex University, holding a Post-Graduate certification in Applied AI and Data Science from the Massachusetts Institute of Technology (MIT).
I bridge the gap between quantitative analysis and strategic business decision-making. Having worked in the field of market research, competitive intelligence, machine learning, and SEO performance analytics, I am able to take complex data and turn it into actionable insights that can produce quantifiable growth.
In splitting 5,000+ credit card clients into clusters using clustering algorithms to recommending B2B extension proposals to 6-8 businesses within London - my combination of technical and business savvy makes me provide solutions that are data-intensive and strategically oriented.
// my services
What I Provide
Data Analytics & Business Intelligence
From analysing 10,000+ food orders to segmenting 5,000+ credit card customers, I turn raw data into decisions that drive real business outcomes. Using Python, SQL, Power BI, and Tableau, I deliver dashboards, exploratory analyses, and strategic reports that help organisations move faster and smarter.
Machine Learning & Predictive Modelling
I build and deploy machine learning models that solve real business problems — from predicting loan defaults to clustering customer segments for targeted marketing. Skilled in regression, classification, K-means & hierarchical clustering, PCA, and dimensionality reduction using Scikit-learn.
Market Research & Competitive Intelligence
With experience consulting across 6–8 industries in the UK and India, I combine data-driven research with strategic thinking to uncover growth opportunities. From building B2B customer personas to competitor benchmarking, I deliver insights that directly inform go-to-market strategies and business development pipelines.
// reports
Publications & Research
IKEA UK Home & Garden
Strategic and innovation analysis examining IKEA's market positioning, product strategy, and growth opportunities within the UK home and garden sector.
Reliance Industries
In-depth financial and economic analysis of Reliance Industries, covering revenue streams, capital allocation strategies, and macroeconomic impact within the Indian market.
Built by Nature
Exploration of cross-cultural management practices and ethical frameworks applied within Built by Nature's mission to scale nature-based construction across global markets.
Boeing vs. Airbus
Comparative leadership analysis of Boeing and Airbus, examining organisational decision-making, crisis management, and the strategic consequences of leadership failures.
Unilever
Analysis of Unilever's global operations management, covering supply chain optimisation, sustainability initiatives, and the operational strategies enabling scale across 190+ markets worldwide.
// portfolio
Featured Projects
FoodHub Order Analysis
Analysed 10,000+ orders from 100+ restaurants to identify demand trends, boosting fulfilment efficiency by 30%.
Credit Card Customer Segmentation
Segmented 5,000+ customers using K-means clustering, improving retention by 20%.
Vintage Automobile Clustering
Applied PCA & t-SNE to 400+ records for automotive category clustering and marketing insights.
Loan Default Prediction
ML classification model predicting loan defaults to help banks make faster, fairer decisions.
// career path
Work Experience
Business Consultant
Pioneering People
Led multi-industry market analysis to identify high-growth B2B segments, supporting targeted UK expansion strategies. Developed data-driven customer personas and assessed competitor strategies to design effective B2B marketing strategies, enhancing outreach performance and go-to-market execution. Delivered strategic recommendations that directly informed market prioritisation and business development decisions.
Front-End Developer & Content Strategist
SSPK & Associates
Conducted in-depth performance and SEO analysis across web pages and priority keywords, identifying usability gaps and driving data-informed improvements that significantly increased user engagement and organic visibility. Collaborated with cross-functional teams to develop and implement digital and SEO strategies, optimising site performance, responsiveness, and overall user experience in line with business objectives.
Wordpress Developer
Consultsure Management Services LLP
Analysed website traffic and SEO performance over a 9-month period, implementing data-driven improvements that significantly increased organic reach and lead generation. Enhanced content and site structure across key pages to boost discoverability and user engagement, while continuously optimising multi-channel campaigns to maximise marketing ROI.
// academic background
My Education
Applied AI & Data Science
Massachusetts Institute of Technology (MIT)
Post-Graduate Program covering machine learning, deep learning, NLP, and applied AI across real-world business contexts.
Master of Business Administration
Middlesex University, London
MBA with focus on strategy, global operations, financial analysis, cross-cultural management, and leadership in complex organisations.
B.Sc. in Information Technology
University of Mumbai
Bachelor's degree covering software development, databases, networking, and core IT fundamentals underpinning modern data and tech roles.